Niall McGarry was born in Castlebar, Co Mayo. Neither of his parents were involved in business but Castlebar was a vibrant town with a number of thriving enterprises and it was here that Niall developed his entrepreneurial spirit.
After college, he began working in sales and soon established his own advertising agency, Impact Media.
In 2010, Niall, noticing a gap in the market, launched JOE.ie. The site was aimed at young Irish men who, Niall felt, weren’t being catered for in one place.
Despite the recession and thanks to a well-defined energy and wit, JOE.ie blossomed and subsequently three other sites – Her.ie, HerFamily.ie and SportsJOE.ie – were established under the umbrella of Maximum Media.
The company has continued to be innovative and now produces first-class podcasts and TV-standard broadcasting on Facebook and Periscope, while the sites’ popularity continues to grow.
In 2015, Niall branched into the UK, launching JOE.co.uk which has been a commercial and critical success.
Niall divides his time between London and Galway at the moment, but every weekend is spent in the west of Ireland with his 7-year-old son Max and fiancée Sarah.