Entrepreneurship runs in the McKenna family. Ian, managing director of eLight grew up involved in the family wholesale business, operating on the east coast of Ireland. This was a grass roots education in all aspects of running a business, from root to branch, provided invaluable experience. It installed a strong work ethic, an understanding of the need to properly evaluate opportunities allied to a desire to differentiate through innovation.
Having developed relationships in the lighting industry over 20 years, there was plenty of qualified advice, credible market research and reliable assistance when it came to developing the eLight concept.
The desire for greater efficiencies in the Energy sector created real and viable opportunities for new business models. It presented an obvious opening for Ian – having market experience in the rapid development of energy efficient LED lighting and the dramatic energy savings that could be generated.