Donald Fitzmaurice & Padraig McBride


Donald and Padraig are co-founders of Brandtone, a mobile marketing company headquartered in Dublin that uses the power of mobile and big data to help some of the world’s largest brands, including Mondelēz, PepsiCo and Unilever, build sustainable one-to-one relationships at scale with consumers in emerging markets.

As a result of these campaigns, Brandtone has built up a permissioned database of over 37 million profiled consumers in emerging markets. This database is unrivalled in the developing markets; a database 10 times more responsive than Facebook. Since its inception in 2010, Irish-based Brandtone had grown its presence across the globe and now operates in 12 international markets. Today, Brandtone has 120 employees and has worked with over 60 brands across the globe.

Donald has extensive experience as an entrepreneur and investor in early stage companies focused on opportunities in the emerging markets. His previous role was as Executive Chairman of Intivation the global leader in solar powered mobile handsets. Prior to this he was a Partner with DFJ-ePlanet Capital and a Professor of Chemistry at UCD. Padraig was previously associated with Digicel Group, where he was integrally involved in their M&A activities and new licensing opportunities, and was CFO of Digicel Group in the Eastern Caribbean.  Prior to Digicel Padraig was Financial Controller of Boutique US Investment Bank.

Year: 2015
Category: Emerging
Sector: ICT