EOY Insights: Importance of colour

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Colour has very strong emotive qualities and can offer an instantaneous way of communicating meaning without using words – therefore colour, when used appropriately, can be used very effectively in your branding, marketing and product development. We interact with words on a conscious level – we have to actively read and understand text. Colour however… Read more »

EOY Insights: Inspiring the next generation

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When I entered university in 2006, the economy was booming. Everyone told us we would have our pick of jobs when we came out; that the corporate world was just waiting at the gates of UCD ready to fork over large amounts of cash for us to do our dream jobs. Not so unfortunately! I… Read more »